On Instagram, any message or video posted can be seen by all individuals following the account. Additionally, videos posted by accounts with more followers are given priority in displaying them to other users. However, the videos from these high-follower accounts are not always of high quality, which can be frustrating for those who do not follow the account. To address this issue,
Instagram has made changes to its content analytics tools. With the new update, videos that have been viewed multiple times will be prioritized for display to unfamiliar users. Instagram’s head, Adam Mosseri, has stated that the number of people who view a post is more important.
Therefore, the analytics tools for users’ posts have been adjusted to prioritize viewer numbers. Currently, the primary metric for evaluating the popularity of all types of posts on Instagram, including Reels, live videos, photos, carousels, and Stories, is viewer count. For several months, Adam Mosseri has emphasized increasing the viewer count of videos on Instagram.
He has also encouraged users to focus on increasing their viewer numbers rather than just their follower count. This new feature will allow high-quality videos from accounts with fewer followers to reach a larger number of Instagram users, benefiting quality content creators.
